Lenskart Business Case Study Marketing Strategy & Success

Costco and Kroger apply penetration pricing for organic products to increase sales of the products. As organic goods have a higher margin, and thanks to economies of scale, these grocery chains make profits from increased demand and large volumes of sales. A monotonous marketing approach will only bring about disappointing results and limit the potential for success. So, as a matter of fact, it requires different thinking to change the penetration strategy. By becoming more creative and adding value to your products, you are one step nearer to success.

Marketing Mix of Nike

• The price adjustment of the existing product means that you offer the product at a lower price than competitors.
• Additionally, their focus on SEO copywriting crafts engaging, on-brand, and optimized content for your audience’s search needs.
• Let us now discuss Lenskart’s ideal target segment around which three of its successful marketing campaigns were created.

People loved interacting in communities and actively participated in it, generating brand awareness. Apple has the highest market penetration in the smartphone industry worldwide even though iPhones are costlier. The reason behind this is the customer appeal that an iPhone generates among its consumers.

Understanding Customer Segmentation

To fulfil the vision of 'Make in India' and manufacture other mobile accessories as well in the country itself.  Country-specific SEO strategies  seized the moment to grab the attention of cricket fans and persuade them to get the product fit for their favourite teams. Online food and grocery app, Swiggy, decided to stand out during the Diwali season by releasing a creative puzzle on billboards, social media, and print.

Personalized Customer Experience: How to Boost Engagement and Loyalty

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Since coffee and other beverages account for 60% of the company’s sales, the “Donuts” part of their original name was likely misleading. It doesn’t matter what area of business you are in - you need a strategy, whether you operate a big technology corporation or you are a solopreneur. Your strategy for the game must be customized to your interests, business, and opportunities. Whether you are an intern, a new graduate, or a mid-career professional, Simon-Kucher offers you exciting opportunities to pursue your career goals. This campaign gives Zomato a terrific opportunity to target the kids living in their homes and those who live away, allowing them to gift their mom using the Zomato app. Zomato launched the “On-Time or Free” campaign in December 2019, which was modeled on Domino’s Pizza. However, here in Zomato, the users can avail of this lucrative offer on all of its deliveries and not just on pizza, as it was with Domino’s.